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商品編號： MH0031 出版日期： 2015/12/17 作者姓名： Rothaermel, Frank T. 商品類別： Other 商品規格： 25p 再版日期： 地域： 產業： Retail and consumer goods;E-commerce industry 個案年度： -
商品敘述：
Founder and CEO Jeff Bezos has taken Amazon.com from an online bookstore to the largest online retailer and comparison-shopping site in the world. Bezos has followed the trend of integrating hardware and software, products and services, and online and brick-and-mortar stores. Amazon diversified into cloud computing (with Amazon Web Services, or AWS) and content delivery and original content creation. Its membership service, Prime, offers free two-day shipping, instant video streaming, music, grocery delivery service, Kindle lending library, and other benefits. Amazon finds itself engaged in a fierce competitive battle for control of the emerging digital ecosystem, pitted against technology giants such as Apple, Google, Facebook, and Alibaba. Yet, profitability eludes Amazon-how much longer will its shareholders be patient with Jeff Bezos?
涵蓋領域：
Corporate strategy;Globalization
相關資料：
Case Teaching Note, (MH031T), 12p, by Frank T. Rothaermel
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